Why your brand isn’t your logo (and other rants)…
Studio founder and director John Calabro recently contributed to the Latrobe City Council FREE webinar series.
The Hello campaign seeks to promote mentally healthy activity in our community by encouraging people to simply say ‘hello’ to each other! The overtly simple call to action will be rolled out across Latrobe Valley in street level media such as the local newspaper, cafes, volunteers on the street, and even on the side of a roaming bus.
As part of the creative development for this campaign, we undertook a series of community engagement sessions with groups across the Latrobe Valley and the feedback was universal: it’s important to make time for each other, acknowledge each other, know each other’s names and just say hello.
The following excerpt is taken from the ‘Hello Times’ newspaper and explains a little more about the initiative:
“The Hello Campaign is raising mental health awareness by highlighting the importance of social connections in the Latrobe Valley. We want you to know that social connection is important for improving our mental health and well-being, preventing mental illness and helping us to live well. Our social connections include the people we know, the friends we confide in, the family we belong to, and the community we live in. When we asked the community how we could connect, you told us that it’s important to make time for each other, acknowledge each other, know each other’s names and just say hello.”