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When UBER takes you to the Formula 1

April 24, 2019
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There are very few events around the world as highly regarded as Formula 1. Between the $15m+ cars, their precision engineering teams, highly trained crews and top tier global sponsors, Formula 1 draws a high profile crowd like few other events.

The recent Australian Formula 1 Grand Prix at Albert Park saw our Photographer Andrew Northover invited to capture Uber’s involvement on track and behind the scenes as their 12 competition winners had their chance to sit behind the driver in the Twin Seater F1 experience of a lifetime.

The newly branded Uber twin seater Minardi out for its maiden lap around the Albert Park GP circuit

Team manager Paul Stoddart helping an Uber competition winner into the car.

Team manager Paul Stoddart with driver Will Davison.

Second team manager Keith Wiggins.

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1/43 Hotham Street
Traralgon VIC 3844

CONFUSED ABOUT BRANDING AND DESIGN? WE GET IT.

The free market is a minefield of brands all at war for your attention. With so many choices competing for your customer’s loyalty, how your brand is perceived in a split second could be the deal breaker between being chosen, or not. Your logo alone is no silver bullet. People are making dozens of micro decisions about your brand when they see it. So, the choices you make—about colours, patterns, fonts, photographic styling and even the paper you print on —matter.

We can help. Good design will positively impact your entire business throughout the buying process. From initial touchpoint, to customer journey, and ongoing branded communications, through graphics and videos for print, social, web, email marketing and campaigns.

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