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Level 1/43 Hotham Street
Traralgon VIC 3844

Call or email us, anytime —
03 5176 4208 [email protected]
Visit the studio

Level 1/43 Hotham Street
Traralgon VIC 3844

Call or email us, anytime —
03 5176 4208 [email protected]

Alchemy Hair & Makeup

Project Description

The alchemists were visionaries, technicians and dreamers of skill and wonder. They worked tirelessly in the pursuit of one cause—to magically transform elements of the everyday into objects of true wealth and desire.

This identity creates a visual focus on stories of turning lead into gold. The element of transformation, which is what Alchemy do for their clients. We created detailed textures using gold and black inks which when accompanied by clean type and pattern created the entire tone for the identity. The subtle nuances of the textures allows the customer a different visual experience every time, and mirroring the experience transformation at Alchemy.