![](https://theviewfromhere.com.au/wp-content/uploads/2019/02/TVFH-LANG-LR-signage-5211-591x394.jpg)
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Pivotal to the brand’s success was inclusion for all of Gippsland’s women — from diverse photography to accessible typography and considered website functionality. We harmoniously balanced two equal parts on a central point to create their logo, complimented by graphics embracing diversity. Historically, the organisation adopted purple and green as an ode to the Suffragette movement — we introduced dark blue to represent their influence at policy level, and yellow as a positive beacon for women’s progress.