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1/43 Hotham Street
Traralgon VIC 3844

03 5176 4208 [email protected]
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Latrobe City Elder Abuse Prevention Network

Project Description

At first glance you may see wrinkled skin and grey hair. But listen to their stories — these Gippslanders are strong, experienced, diverse and determined.

The Latrobe City Elder Abuse Prevention Network approached us to broaden the reach of their cause within the local community. Shared through social media and huge posters scattered throughout Latrobe, we created a campaign that celebrated the inspiring and unique stories of our highly valued seniors. By focussing on individual stories we challenged ageist stereotypes — the root of discrimination, mistreatment and in extreme cases, elder abuse. Age is not old. Age is wisdom.

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CONFUSED ABOUT BRANDING AND DESIGN? WE GET IT.

The free market is a minefield of brands all at war for your attention. With so many choices competing for your customer’s loyalty, how your brand is perceived in a split second could be the deal breaker between being chosen, or not. Your logo alone is no silver bullet. People are making dozens of micro decisions about your brand when they see it. So, the choices you make—about colours, patterns, fonts, photographic styling and even the paper you print on —matter.

We can help. Good design will positively impact your entire business throughout the buying process. From initial touchpoint, to customer journey, and ongoing branded communications, through graphics and videos for print, social, web, email marketing and campaigns.

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acknowledges the Gunai Kurnai people who are the traditional custodians of the land on which our staff live and work today. We pay our deepest respect to Elders both past and present and with the First Nations leaders of today and tomorrow.

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