The latest

You should check
out Gippslandia

Visit us

Level 1/43 Hotham Street
Traralgon VIC 3844

Call or email us, anytime —
03 5176 4208 [email protected]
Visit the studio

Level 1/43 Hotham Street
Traralgon VIC 3844

Call or email us, anytime —
03 5176 4208 [email protected]

Meet Martha

Project Description

Meet Martha was a concept store which challenged the status quo. It bridged the gap between affordable and high fashion, while providing an inviting store that encouraged people to shop locally.

Creating and developing an individual sense of style used to be difficult in Gippsland where the profusion of chain stores restrict your choice to ‘cookie cutter’ trends. Meet Martha wanted to shatter that status quo. Using the phrase ‘stay weird stay different’, we designed a brand that delivered on that mantra focussing on the unusual/abstract.