Visit Omeo

What started out as branding for the Omeo Mountain Bike Park eventuated into a visual identity for the town of Omeo and its surrounding regions.

Informed by extensive community consultation, the result is a brand that is representative of the town as a tourism destination, promoting Omeo and surrounds as a place for adventure and exploration, with and without bikes.

The branding has been heavily influenced by the towns heritage, reflecting the shapes and colours present in the area, such as the architecture of the historic buildings and the organic earthy colours of the Alpine High County.