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1/43 Hotham Street
Traralgon VIC 3844

03 5176 4208 [email protected]
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Visit Omeo

Project Description

A brand that expresses all there is to enjoy in this beautiful alpine region. Situated on the Great Alpine Road, this brand solution espouses Omeo’s rich in heritage and history.

What started out as branding for the Omeo Mountain Bike Park eventuated into a visual identity for the town of Omeo and its surrounding regions.

Informed by extensive community consultation, the result is a brand that is representative of the town as a tourism destination, promoting Omeo and surrounds as a place for adventure and exploration, with and without bikes.

The branding has been heavily influenced by the towns heritage, reflecting the shapes and colours present in the area, such as the architecture of the historic buildings and the organic earthy colours of the Alpine High County.

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1/43 Hotham Street
Traralgon VIC 3844

CONFUSED ABOUT BRANDING AND DESIGN? WE GET IT.

The free market is a minefield of brands all at war for your attention. With so many choices competing for your customer’s loyalty, how your brand is perceived in a split second could be the deal breaker between being chosen, or not. Your logo alone is no silver bullet. People are making dozens of micro decisions about your brand when they see it. So, the choices you make—about colours, patterns, fonts, photographic styling and even the paper you print on —matter.

We can help. Good design will positively impact your entire business throughout the buying process. From initial touchpoint, to customer journey, and ongoing branded communications, through graphics and videos for print, social, web, email marketing and campaigns.

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acknowledges the Gunai Kurnai people who are the traditional custodians of the land on which our staff live and work today. We pay our deepest respect to Elders both past and present and with the First Nations leaders of today and tomorrow.

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