Buxton Real Estate approached us to help them solve a problem… It wasn’t just that they had outgrown their existing visual brand, but rather, determining what exactly was wrong with it and why?
Off the back of solid internal strategic work, they came armed with a sentiment that drove all debate and conversation thereafter — Buxton existed ‘For Lives in Progress’,
Our close collaborations with the CEO, Board, and Marketing Team all centred on evolving of one of Victoria’s most recognised real estate brands to a place where it best aligned with that newly described sentiment.
With more than 165 years of history behind them, the agreed outcome was to refresh an identity system that was tired, into one that felt modern, confident and premium. The change needed to be respectful of the strong brand equity that it had carried however. The brief called for an outcome that remained deeply recognisable to the communities, agents and clients who knew the Buxton name.
The brand direction positions Buxton as the property partner for every generation, helping people find their place as life, work, family and home continue to evolve.
The visual identity was designed with restraint, clarity and confidence. The updated Buxton logomark is classic and timeless, paired with an off-black and off-white palette, soft extended colours and considered typography to create a brand that feels elevated, assured and unmistakably Buxton.
Our work extended into the practical rollout of the brand across real-world touchpoints, including signage, listing proposal templates, property brochures, digital assets and motion graphics for property videos and social content.
The layout principles, typographic styles, and sensitivity to space and visual presentation were major factors of influence in the web environment, revealing themselves beautifully across browser screens — an outcome that was crafted with great care and finesse by delivery partners under the guidance of the comprehensive style guide.
The result — a brand system that balances scale with sincerity, giving Buxton a sharper, more consistent way to show up across a large network while still allowing each office, property and client journey to feel local, personal and considered.
