Gippsland Emergency Relief Fund

Following the devastating bushfires of 2020, GERF’s critical role in crisis was recognised with funding from Bushfire Recovery Victoria to ensure their stability, longevity, and preparedness into the future. With a new donation-focussed website, a visual identity nodding to the fund’s honourable history, and a suite of content and marketing tools — the project ultimately expanded GERF’s positive impact in Gippsland.

When natural disaster strikes, GERF act quickly to distribute emergency funds to Gippslanders for basics like food, shelter and clothing. Our region’s landscape is beautiful, but volatile — which is why the dedicated volunteers at GERF manage a (really) rainy day fund, ready for helping neighbours in need. Since 1978, GERF has provided a welcome relief after crisis — much like a rainbow after a storm.

As a grassroots organisation, the volunteers at GERF work hard to give fellow Gippslanders hope. The optimistic rainbow graphic and colour palette is a cornerstone to the identity, paired with vintage cues (like retro fonts, Scout’s badges and film photography) to reiterate GERF’s longstanding credibility — they’ve been doing great work since 1978.