Homb

Our collaboration with Homb, an organisation dedicated to supporting new mothers through their postpartum journey, was a comprehensive and thoughtfully executed endeavour. Over the course of two years, we partnered closely with the client, starting with an extensive market research phase. This research was pivotal in shaping our strategic approach and ensuring that every element of the brand development process was deeply informed and reflective of Homb’s mission and values.

The Homb brand as a whole was designed to be a ‘soft space for hard things to land’ and a place where ‘mothers are mothered’. Given the sensitive nature of the services provided we crafted a logotype that was both fluid and contemporary yet comfy and approachable.

The colour palette was designed to be soft without being bland, but invigorating and wholesome. This palette informed the paper choices of printed items pulling in coloured stocks of varying weight and thickness, to really convey the ethos of Homb and its founder.

Our work extended to designing and developing a vibrant website that serves as a central hub for Homb’s services. The site was created with a focus on user experience and modern aesthetics, providing intuitive navigation and functionality.

To support Homb’s ongoing engagement with their audience, we managed their social media strategy, creating content that resonates with new mothers and fosters meaningful interactions. Aside from the social content generation, but inconjunction with we concepted, produced and edited a podcast series to support the research around the rising levels of postnatal depression and anxiety and encourage new mothers to plan their postpartum as seriously as they do their birth experience. Have a listen to a few episodes below, or find them all here