Latrobe City has a big heart for its furry (and feathery) residents, and we helped the RSPCA bring that love to life with Latrobe Loves Pets—a campaign designed to support pet welfare in Gippsland.
Our approach? A joyful, community-driven message delivered through a professionally crafted TV commercial, print materials, and digital tools, all aimed at raising awareness about responsible pet care.
The series featured an all-star cast of Latrobe locals all doing their best ‘Dr. Doolittle’ with their favourite furry (feathery, scaly, slimy) animal buddies.
At the heart of the campaign was a simple yet powerful insight: no one knows their pets better than their owners. We took that idea and ran with it—literally. The campaign featured real local pet owners chatting with their beloved companions in their own special “pet language.” The result? A warm, funny, and irresistibly relatable campaign that showcased the deep bond between pets and their humans.
From TV screens to letterboxes, Latrobe Loves Pets reached the community through multiple touchpoints, ensuring the message of pet welfare was impossible to miss.
The *Latrobe Loves Pets* campaign launched at a major local event, bringing together dignitaries, members of parliament, local councillors, community members, and RSPCA support workers to raise awareness about pet welfare in Gippsland. This high-profile gathering helped amplify the campaign’s message, ensuring the importance of responsible pet care reached every corner of the community.
With a mix of adorable, real-life interactions and a strong call to action, the campaign reinforced RSPCA’s mission while giving Gippsland’s pets (and their people) a moment in the spotlight. The client loved the concept—and so did the local community. And seriously, just look at that kitten below!