Uber F1 Australian Grand Prix

Ridesharing at 300km/h

Ever been for a ride in an Uber where the car cost $15m? At this year’s Australian Formula 1 Grand Prix, Uber gave that exact opportunity to 3 competition winners and their +1’s. The winners were given the opportunity to complete a pair of hot laps around Albert Park in the twin seater Minardi, attend the glamour on the grid event and the entire race weekend. Uber invited our resident photographer Andrew Northover along for the ride to capture the week’s events in a photo essay that was shared across their social networks in same day delivery.

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Uber F1 Australian Grand Prix

CONFUSED ABOUT BRANDING AND DESIGN? WE GET IT.

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