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Level 1/43 Hotham Street
Traralgon VIC 3844

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03 5176 4208 [email protected]
Visit the studio

Level 1/43 Hotham Street
Traralgon VIC 3844

Call or email us, anytime —
03 5176 4208 [email protected]

Start it up, Gippsland!

June 22, 2019

The View From Here were proud to play a role assisting local tech firm GippsTech in the development of brand guidance for the the inaugural Startup Gippsland program.

Recognised as an outstanding success, this phenomenal business accelerator program is boosting the burgeoning startup community in Gippsland, a thriving regional area in south-east Victoria.

TVFH provided branded concept direction for the program.

The design system was developed to be adapted to a range of promotional materials.

Colours were ultimately decided upon with the team from GippsTech with a focus on vibrancy, to represent the the exciting prospect of our regional setting, all whilst meeting online contrast standards.

TVFH director John Calabro was also called upon to present to the startup co-hort on the basics of branding, holistic design, and why good branding makes for good business. The video can also be viewed on Vimeo here.

The Pitch Showcase Event Night was held on Saturday 22 June 2019, at the performing arts centre in Warragul.

Startup Gippsland has generated an incredible level of participant engagement with 96 percent of participants completing the program in full and overwhelmingly positive feedback from everyone involved: staff, participants, masterclass experts and coaches have all expanded their business skills and opportunities.

Read more about the program at this link.

Startup Gippsland Ambassador’s Tony Richardson and Felicity O’Dea from Tonemade in Inverloch. Photography by Aldona Kmiec.

The Startup Gippsland brand was developed with a suite of language and social media assets to help spread the Startup message.