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Level 1/43 Hotham Street
Traralgon VIC 3844

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03 5176 4208 [email protected]
Visit the studio

Level 1/43 Hotham Street
Traralgon VIC 3844

Call or email us, anytime —
03 5176 4208 [email protected]

Why your brand isn’t your logo (and other rants)…

May 19, 2020

In this overly visual world ‘everything’ about your business is saying ‘something’ about your business. So, is it saying the right thing?

Last week our studio founder and director John Calabro contributed to the Latrobe City Council FREE webinar series aimed at supporting local businesses throughout COVID-19. The webinar explored why your logo isn’t your brand—and other rants—about how branding could be your biggest secret weapon in business.

The presentation covered points such as brand strategy and brand development, creative direction, design direction, client management and stakeholder engagement, signage and wayfinding design, studio management and photography, illustration, writing and design.

If you missed it, we’ve provided the Youtube link just above, but if you’re also interested in checking out the other fine speakers, jump on the dedicated page link on the Latrobe City website.

Latrobe City’s Business Development team has kindly hosted a series of free webinar series aimed at supporting businesses through COVID-19.

TVFH have been thrilled to join other local leaders as they share information and ideas on getting through COVID-19 and excelling on the other side.

With a view to acknowledging the current hardships but also recognising that crisis can drive positive change, the program brings together the collective knowledge of local business leaders who will each share their experiences in their chosen fields. Find out more about the series here.