Creating Future Success
Phew! Gippslandia’s first event is complete — thank you for all your support!
In this overly visual world ‘everything’ about your business is saying ‘something’ about your business. So, is it saying the right thing?
Last week our studio founder and director John Calabro contributed to the Latrobe City Council FREE webinar series aimed at supporting local businesses throughout COVID-19. The webinar explored why your logo isn’t your brand—and other rants—about how branding could be your biggest secret weapon in business.
The presentation covered points such as brand strategy and brand development, creative direction, design direction, client management and stakeholder engagement, signage and wayfinding design, studio management and photography, illustration, writing and design.
If you missed it, we’ve provided the Youtube link just above, but if you’re also interested in checking out the other fine speakers, jump on the dedicated page link on the Latrobe City website.