![](https://theviewfromhere.com.au/wp-content/uploads/2019/01/TVFH-BE-LR-signage-5229-591x394.jpg)
![](https://theviewfromhere.com.au/wp-content/uploads/2019/01/TVFH-BE-LR-signage-5229-591x394.jpg)
Beyond a clean and cohesive visual language, discretion and personal safety were at the forefront of this identity. From quick-exit functionality on the website, to literature physically small enough to conceal, and a localised photography set to evoke a sense of calmness and stability — the client’s interaction with GCASA was considered at every touchpoint.