Gippsland Centre Against Sexual Assault

Project Description

GCASA work to enhance safety and quality of life by reducing the incidence and impacts of sexual assault. A difficult topic which required a considered brand solution.

Beyond a clean and cohesive visual language, discretion and personal safety were at the forefront of this identity. From quick-exit functionality on the website, to literature physically small enough to conceal, and a localised photography set to evoke a sense of calmness and stability — the client’s interaction with GCASA was considered at every touchpoint.

Relevant Links