Gippsland Women’s Health

Project Description

Gippsland Women’s Health is the lead organisation advancing equality and respect for women in our region.

Pivotal to the brand’s success was inclusion for all of Gippsland’s women — from diverse photography to accessible typography and considered website functionality. We harmoniously balanced two equal parts on a central point to create their logo, complimented by graphics embracing diversity. Historically, the organisation adopted purple and green as an ode to the Suffragette movement — we introduced dark blue to represent their influence at policy level, and yellow as a positive beacon for women’s progress.