Gippsland Women’s Health

Pivotal to the brand’s success was inclusion for all of Gippsland’s women — from diverse photography to accessible typography and considered website functionality. We harmoniously balanced two equal parts on a central point to create their logo, complimented by graphics embracing diversity. Historically, the organisation adopted purple and green as an ode to the Suffragette movement — we introduced dark blue to represent their influence at policy level, and yellow as a positive beacon for women’s progress.